Impact of 4ps Towards Consumer Behavior on Mobile Phones

With the passage of time, advents in technology have given new meanings to most everything around us. Hence, theres no permanent in this world except change. This tidal dither of change has surely affect or altered technologies especially in individuals modes of communication. These new advances have lead to addition of many things which was called as a revolution. But what really concerns this study is actually the communicatory revolution, wherein back to past times, where in people only used letters as their mode of communications to their love one whichs away from them.As technologies continue to evolve there came landlines. And now entirely a blink of an eye, training can now be transmitted done electronic signals and controlled waves consecrate in the air around them. A meandering(a) phone is an electronic device which is used in two way communication. To make use of a nimble phone, connection to a cellular interlocking is required which is an interconnection of base stations through which signals are transmitted, hence the mobile uses those signals to forge and defend connection. Mobile phones are not used for calls only, especially modern mobile phones.They offer a entire variety of communicative services such as text messaging, sending and receiving emails, access to internet, interactive games, connectivity through Bluetooth and/or USB, and many more. Hence, the focus of this study is to discuss how 4ps elements affect towards consumer behavior on mobile phones among the college students of The Fisher Valley College in Taguig City. This study is aiming of providing students of insights into the factors that influence the students behaviour when it comes to choosing and buying mobile phones, particularly for The Fisher Valley College Students.In addition to the mentioned studies in this report, the researchers will also find informations regarding how to conduct a qualitative and quantitative market research study. The reports master(pren ominal) focus will be on the students influences on mobile phones because it is these factors that aid the students in making a rational choice when given several alternatives to choose from. In this case factors influencing students behaviour in choosing a mobile phone from the different brands will be considered.